Some Frequently Asked Questions About DFP for Small Business!

Q: Getting Started with DFP.

A: Please check out newly launched Small Business academy, which includes on-boarding instructions, optimization tips, and FAQs for new DFP publishers.  

Q: How can I create a DoubleClick account?

A: Because DFP for Small Business (commonly called SB) is totally self-service, you can easily create an account by starting here (check out the full feature set here).

Q: The difference between DoubleClick for Publishers/DFP Premium and DFP Small Business

A: Here's a list of main feature differences, for more details please see attached comparison file.

• Inventory hierarchy
• Advanced forecasting feature
• Audience targeting
• Conversion tracking
• Advanced video features

Q: How can I sign up for Ad Exchange?

A: If you have a Google account manager, you can work with them to determine eligibility for participation in the Google Ad Exchange. Otherwise, we encourage you to reach out to and work with one of our certified partners - you can find a list here.

Q: Where can I find complete tutorial on DFP? A: You can find the product related training (tutorial and videos) at Google Publisher University. You can refer to attached Publisher University guide for course content and its relevance to DFP. At the end of module, you can take certification test at the end of module. Q: How do I generate Google Publisher Tags (GPT)?

A: You can generate tags directly in Inventory tab by selecting the Ad Unit and then click “Generate Tags” button. You can also click the “Generate Tags” tab under Ad Unit directly and select multiple Ad Units, then generate tags at once. For more information on different GPT mode and types, please check out this Help Center article.

Q: How do I create a passback tag in DFP?

A: You can create the tag right on the DFP UI under inventory.  Here are the step-by-step instruction.

Go to DFP, Click on "Inventory" >  create a new ad unit or pick an appropriate existing one > hit "Generate tags". In the "Generate Tags" pane (Screenshot attached):

step 1. select "Google Publisher Tag"

step 2. select "Create passback tag", and select the appropriate inventory size (e.g. 300x250)

step 3. the tag will be generated , you can provide this tag to your 3rd party server.

The tag looks something like this -

<script src='https://www.googletagservices.com/tag/js/gpt.js'>

 googletag.pubads().definePassback('/123/passback_unit', [300, 250]).display();

</script>

"123" is your network code.  You can also locate this from the DFP UI (e.g. https://www.google.com/dfp/69845157#home suggests that the network code is 69845157)

"passback_unit" is the name of the actual ad unit. It's recommended that you create a unique ad unit created for passback purposes (i.e don’t re-use the existing ad unit for regular traffic).  This will make trafficing and reporting more clear.

"[300,250]" is the size you selected

Learn more about passback tag including the use cases and limitations, check out our help center article here.

Q: How can I upload an HTML5 creative?

A: DFP now offers the HTML5 creative type, which allows you to upload .zip bundles or standalone HTML files without the need to edit the creative code, as detailed on this Help Center article. When using it, it's important to keep some things in mind:

• SVG files cannot be uploaded to DFP. If your creative uses them, you'll need to host them externally and edit the creative code to point to the URL where they'll be hosted.
• When working with creatives built in Google Web Designer (GWD), it's imperative that the environment option selected in GWD is "DoubleClick" when the creative was initially created.
• The creative files being uploaded must have at least one clickTag as detailed on the instructions on this Help Center article.
• Expandable creatives or Out-of-Page creatives are not supported by this creative type.
• Hosted creatives can have up to 1MB as per this Help Center article.

Q: How can I upload an Expandable or Out-of-Page HTML5 creative?

A: The HTML5 creative type in DFP doesn't support expendables or out-of-page creatives and in this case you'll have to upload them as Custom Creatives, which in general involve the steps below:

• In case you're working with a .zip bundle, unzip it so you can view all creative assets (image, scripts, CSS files) individually.
• Generate a new Custom Creative in DFP and upload all files individually
• Get the source code of your main HTML file (usually index.html), copy it and paste into the "Code Snippet" area of the Custom Creative being created.
• Search within the Code Snippet recently pasted for any file paths referencing the creative assets uploaded to DFP and replace them with DFP's file macro for that particular file. For example:
• Say your Code Snippet has an img tag like this: <img src="product1.jpg"/>
• You've uploaded "product1.jpg" following the steps above and DFP named it JPG1
• Within the Code Snippet, you search for <img src="product1.jpg"/> and replace "product1.jpg" by "%%FILE:JPG1%%" - in this example, the final result would be <img src="%%FILE:JPG1%%"/>

Please notice that if you're using asynchronous GPT tags, you'll need to make sure your Creative's Code Snippet can work with Friendly iFrames, as per this Help Center article.