If you are receiving many requests from agencies and advertisers who want to buy ad space on your website but you have little ad space in your website which is already booked and because of this booked ad spaces, you are losing those agencies and advertisers to serve their ads. If you want to serve ads from multiple third party ad networks like Adsense, AdTech, Rubicon, G&R, RITS etc. and want to control over when, where, and to whom your ads will deliver in your website then you can consider Google product “DoubleClick For Publisher (DFP)”. In order to maximize revenue from display advertising, the best thing you can do is sell your ad inventory directly to targeted agencies and advertisers who are willing to pay a premium rate.
How I get this Google product DoubleClick for Publisher (DFP)
If you have an Adsense account then you are eligible for get it. Because having an Adsense account is a technical requirement for getting DoubleClick for Publisher (DFP). Without the Adsense account you are unable to create account in “DoubleClick for Publisher (DFP)”. It has two versions, one is “DoubleClick for Publisher Small Business (DFP SB)” and another is “DoubleClick for Publishers Premium” where DFP SB is free and DFP Premium is paid platform.
DFP Small Business is a free hosted ad serving solution that enables growing publishers to get up and running quickly while providing access to a sophisticated feature set to manage and deliver advertising across a publisher’s web, mobile, and video ad inventory. Basically, DoubleClick for Publisher (DFP) is a digital marketplace that connects ad agencies, marketers and Web site publishers (people like you and me). It is indeed a complete toolkit to manage ads, including streamlined trafficking, targeting, advanced forecasting and reporting, revenue optimization, and direct access to advertisers. It provides you a free advertising service that can power your ad delivery across your website. You can use it to fill ads from Google's own Adsense marketplace, from many agencies and advertisers you sell directly to, and from other third party ad networks. Furthermore, it can let you optimize revenue by always displaying the ad that will generate the highest income for you.
How I get this Google product DoubleClick for Publisher (DFP)
If you have an Adsense account then you are eligible for get it. Because having an Adsense account is a technical requirement for getting DoubleClick for Publisher (DFP). Without the Adsense account you are unable to create account in “DoubleClick for Publisher (DFP)”. It has two versions, one is “DoubleClick for Publisher Small Business (DFP SB)” and another is “DoubleClick for Publishers Premium” where DFP SB is free and DFP Premium is paid platform.
DFP Small Business is a free hosted ad serving solution that enables growing publishers to get up and running quickly while providing access to a sophisticated feature set to manage and deliver advertising across a publisher’s web, mobile, and video ad inventory. Basically, DoubleClick for Publisher (DFP) is a digital marketplace that connects ad agencies, marketers and Web site publishers (people like you and me). It is indeed a complete toolkit to manage ads, including streamlined trafficking, targeting, advanced forecasting and reporting, revenue optimization, and direct access to advertisers. It provides you a free advertising service that can power your ad delivery across your website. You can use it to fill ads from Google's own Adsense marketplace, from many agencies and advertisers you sell directly to, and from other third party ad networks. Furthermore, it can let you optimize revenue by always displaying the ad that will generate the highest income for you.
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