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Thursday, August 4, 2016

Get Google Adsense Approval within 3 days – Top 12 Working Strategies

Google AdSense! One of the most easiest, trusted and professional way of earning money by showing your passion towards writing and sharing the knowledge. Google AdSense is trusted by many advertisers and publishers from the past few years, and usually they never accept anyone randomly who is trying to apply for an account. You need to show them the most professional approach of getting your account accepted, else Google will simply throw your application aside.

Statistics say that Google AdSense accepts only 3 accounts of every 1000 applications they receive each day. If you are trying to get onto the account or has been rejected earlier, follow these simple guidelines to get your own AdSense account in just 3 simple days. Though these below tips won’t get you the account approved instantly, but will surely work if you try inheriting each step mentioned below. I’m sure it worked for 60% of people who commented here and mailed me from the past couple of years.

Get Google AdSense Approval Within 3 Days:

So before getting started, make sure you follow these guidelines without fail, else your application will be rejected without any further pending approval. Remember that everything which I mentioned below counts. Don’t compromise on number of posts, own domain, good design and other metrics, else the chances of rejection is higher at your end. So here we go, the 15 most important guidelines to follow before applying to Google AdSense.

Minimum Posts/Articles/Pages:

If you are using WordPress, make sure your website/blog has at least 40 quality articles which are not copied from anywhere else. Your content on the articles should be extremely rich and make sure you use relevant images where ever required. Try to include two lengthy articles of 2000 words each, which should be absolutely stunning while anyone reads them on your website. If you are using HTML website or any other non CMS version of blog, make sure you have atleast 50 pages on your website in form or articles or landing pages.
If you miss providing this any of the above information on your website, Google might reject your application saying Insufficient Content or Unacceptable Site Content. So make sure they see enough content on your website before applying the program. The more the content, the better chances of approval.

Prohibited Website Niches:

Statistics show that your account will go through a faster approval process if you have more quality articles on Health, Internet Marketing, Business, Law, Technology, Entrepreneurship, Travel, Lifestyle and Social Media. Google will take your application as a serious offense if your website contain any of the prohibited content mentioned in this link here.
Some studies have also proved that Google AdSense might reject your approval if your website is on event blogging and micro niche blogging. In this particular blogging, you limit your blog content to only one particular subject and create a spam domain around it to rank higher. Eg: www.mayweathervspacquiaomatchonline.com (Mayweather vs Pacquiao Match Online). In some cases, if you have observed Google Ads in these of websites, probably they have applied the account through an another account and placed the ads in this event niche blogging to earn quick money.

No Third Party Ads or Programs:

Before applying to AdSense, make sure you don’t allow or place any other third party banner ad code on your website. Google (employees) will strictly look into your website manually and they hate seeing some third party ads installed in your website. Stay away from Infolinks, Chitika, Yahoo Ads or any other third party network to get the first impression clean on your website. Make sure you put only the fresh content and some regular widgets on the website.
Also, stay away from affiliate links such as hosting programs, Amazon affiliates, Clickbank or anyother until your account is approved.

Website Design and User Experience:

Google always want their users to get the best experience while browsing through any website they refer. Maintaining a clean design with good navigation and user experience will boost your chances of getting AdSense approved in the first attempt itself. This is one of the major guidelines where lot of people miss the basics. Google believes that if you maintain professional color scheme on your website, the user might be willing to come back and click on the relevant ads which are displayed under your content.
So make sure you maintain a neat and clean design before applying to AdSense. I would recommend you to buy one professional template anywhere and get it installed on your website without effecting the loading speed or easy navigation.

Google Analytics Code:

Adding Google Analytics code on your website is a trusted factor for the approval. Adding Analytics onto your website show that you are actively tracking your visitors and is much serious about the statistics of your users who visit your website. If you haven’t created one, click here to register the program. Once registered, get your tracking code by creating new account under the accounts tab and enter your website name, URL and other required details. Place the code on each page of your website to track the data instantly.

Google/Bing Webmasters Verification Page:

Just like Google Analytics, you need to even verify with Google Webmaster program, which has the complete access to your website in search perspective. With Google Webmaster Tools, you can track your website critical errors and fix them on a daily basis. Click here to register and click on “Add a Site” to enter your website URL. Verify your website ownership through any of the recommended method and complete the process to keep your account functioning actively.
Also, adding the Bing Webmaster Tools to your website will add more credibility to your domain that you are serious about the website search visibility. Though this guideline is pretty easy to perform, many people will get comfortable without knowing the importance of installing these tools.
Adding these two verifications on your website code or server will show good results on search visibility as well.

XML Sitemap Page: 

Creating a sitemap doesn’t take too much of your time. If you are using WordPress, I recommendGoogle XML Sitemaps By Arne Brachhold. And if you are using any other platform, I recommend you to checkout XML-Sitemaps website for more info. Installing a sitemap on your website can help search engine bots to index your website faster, which is again a trust factor to bots about the website trustworthiness.

Robots.txt

Creating Robots.txt file on your website will get rid of indexing unwanted junk onto Google. I have written a detailed post few days back on how to write perfect robots.txt for your website. Else you can also check SEOSiren.com own robots.txt file and simply copy it to your WordPress website. I have restricted all the unwanted data indexation to search engines, which adds a lot of value to your SEO efforts of ranking the pages higher on Google. Plus, robots.txt file is another great feature to add it your website as a trust factor.

Alexa Rank:

Google AdSense considering the Alexa rank has always been a controversy, as many people disagree that Google doesn’t care about your global rankings. Trust me, I strongly believe that this is one of the most important checklist any manual operator checks before even opening your website statistics. How can anyone quickly judge about a website performance? The answer is simple, and its Alexa ranking. So make sure you install the Alexa toolbar and read my eBook onhow to boost Alexa ranking within 30days.
Note: Before applying to AdSense, make sure your website global Alexa ranking is less than 400K for faster approval process. Usually the website above this rank is considered to be new and underestimated that no much data is seen on them.

Important Pages:

Google wants to know your identity before you signup to their AdSense program. So make sure your create the following pages on your website as soon as possible.
  1. Privacy Policy
  2. Disclaimer Policy
  3. Terms of Usage
  4. Contact Us
  5. About Us (Write your name and address through which you applied the AdSense account)
In the about us section, clearly mention who you are, and why is this website made for, what is the benefit people get out of your website. The more clear, the better the chances of your approval. Keep your spelling mistakes, grammar and punctuation clear when you do this.

Custom Domain and Email ID:

A lot of people get create websites through blogspot and free WordPress platforms to apply AdSense. Note that AdSense team will take a custom domain more seriously rather than the free domain name. Investing 2$ on a domain name is not a big deal when you have health chances of getting approval with other factors like mentioned above. So don’t give yourself a second chance to apply the AdSense program and get your own domain as early as possible.
Once you have your own domain, create an email ID with your name (name@website.com) to apply the AdSense program. Eg: satish@seosiren.com will get more attention compared to satishseosiren@gmail.com. Note that your free website programs give you the privilege or adding your custom domains without paying any additional fee.

Decent Traffic: 

Though a lot of portals, forums mention that Google AdSense doesn’t require any certain amount of pageviews to approve your account, I still feel and experienced the treatment if you have a decent traffic. Let your blog age a few weeks (atleast 2 months) before you rush to apply the AdSense program. I would always recommend you to stay until your website get a minimum of 50+ visitors per day. If your website is not getting enough traffic, the chances of rejection is much higher when compared to other guidelines.
Once your website is ready with all these above guidelines, click here to apply to Adsense, and make sure you have gone through the Google AdSense TOC for more information on the program.
Leave your comments to check if your doing good with the process. And if your AdSense was rejected despite of following all these above mentioned guidelines, shoot me a mail to satish@seosiren.com and I will help you out with a free AdSense consultation. Stay tuned to SEOSiren for more such interesting topics!
Also, I have made a step by step video guide on how to apply Adsense if you are looking for more information. Check out the below video and let us know if you still have trouble in getting your account approved.

The Best Performing Banner Sizes for AdSense

The Google AdSense program offers banner ads in multiple sizes and format but if you are not too sure which of these banner size will perform best on your website, this report should help.

Best Performing Banner Ad Sizes

If you are using a medium 300×250 rectangle format on your site, it may be a good idea to do some split testing (for say a week) and then probably replace that unit with a large 336×280 rectangle. Similarly, try squeezing in a wide skyscraper in place of that 120×600 Skyscraper that you may be having on your site.

And while it is easy to include a 728×90 Leaderboard in almost every site design, make sure that it is not the first unit in your HTML source as it is not always the best performing unit.

Another interesting point here is that the 125×125 square button format, which is now quite popular among the blogger community, seems to attract lower clicks than even the 468×60 banner of the “geocities era” so your advertisers may not be feeling very happy about this.

The AdSense support site also says that the most effective banner sizes are the 336×280 Large Rectangle, the 300×250 Medium Rectangle, and the 160×600 Wide Skyscraper. “Wider ad formats tend to outperform their taller counterparts, due to their reader-friendly format. The wider ad format also lessens the likelihood of readers leaving the ad unit altogether.”

Google AdSense Optimization Tips

1. Don’t Feel Shy – If you are seriously willing to monetize your website with AdSense, make sure that you place advertisements in prominent locations where visitors will notice the ads.
2. The best performing ad units for AdSense are 160×600, 336×280 and 300×250. For text only ads, you should go with the 336×380 format but in all other situations, 300×250 may be a better format since it is most popular among advertisers and also supports rich media. 160×600 can easily fit in the sidebar of your blog.
3. Web visitors have a very short attention span and majority of them may simply leave after a quick glance. Their eyes follow a F pattern so you can get good results if the Google ads are placed in the areas colored red on the heat map. Sidebars and leaderboards at the top are often ignored.
4. Depending upon the layout of your website, you should consider placing the first unit somewhere in the middle of the page and above the fold.
5. Even kids would know that AdSense works best if there are no borders and that the background color of the ads matches with the background of the page. That may not always be true and sometimes colored backgrounds (like light yellow or very light grey) can convert better – look at the top AdWords unit on the Google search page.
6. If you have a website with a dark theme (like a black background), experiment using a contrast color scheme for Google ads.
7. While it is a good idea to use section targeting around the main content, you should skip adding the section targeting tags for the comment section in your blog because the comments may not exactly convey what the page is all about. The aim is to increase the relevance of Google Ads.
8. Site visitors generally look for a search button at the top left region. Use the word “search” in the submit button else some visitors may not notice them. AdSense doesn’t allow publishers to pre-populate search boxes with keywords. Always use a second search box at the bottom of your pages and if possible, host site search on a separate sub-domain (e.g., search.labnol.org/) as regular readers can easily remember that address.
9. I recommend using only text ads for the first Google Ad unit but place another 300×250 unit in the sidebar (or somewhere below the fold) – these generally serve CPM based ads and will therefore help you monetize visits from places like Digg and StumbleUpon even when the bounce rate is very very high.
The CPM of ad units will decrease as you come the page but that may not be the case with link units – they are small, text based, can fit in even small locations and perform brilliant.
10. These are recommended ad placements for a website depending upon the design (two-column or three-column). If you write long articles, try fitting an ad unit somewhere in the middle of the article or at the bottom because when readers are done with reading, they’ll probably look for more resources or related information.
11. Once your new ad placement is live, make sure you test the AdSense layoutwith help of your grandma or subscribe to a professional mouse tracking service like CrazyEgg to know how people interact / navigate your content.
12. Sometimes traffic flowing in from Image search engines can earn you more AdSense Revenue than regular web traffic. So upload good quality images and use text captions with alt tags to make sure that blog images rank good in Image Search results.
13. Flickr is another great source of traffic (especially from Yahoo!) and you may also use it to indirectly improve your organic rankings.
14. You can also increase relevance of Google Ads on your site by linking to authority websites using descriptive anchor text. This will also help improve your organic ranks since outgoing links and citations carry weight in the eyes of the search engine who may then consider you as an authority for that niche.
15. Look for variations in Google Analytics – AdSense reports. If you are seeing impressions for a page but no CTR or CPM, chances are that the page may be serving PSAs or the ads aren’t relevant enough. You may also use the AdSense Sandbox to figure out if visitors from other countries are unable to see ads on some page that have low (or zero) CPM.
16. Placement targeting is an excellent opportunity for you to market your site to potential AdWords advertisers. Therefore always make it a practice to use descriptive text when describing your AdSense channels.
17. Archives, Tags, Category or Author pages in a blog aren’t good landing pages and are hard to monetize as well. Redirect their Google juice to single post page using NOINDEX, FOLLOW tags.
18. Reward your regular visitors (I call them influences) with ad-free content. AdSense in feeds is not a loved option either so you may have use the feed footer to find spammers & feed scrappers.
19. If you run a multi-author blog, you can very easily implement AdSense Revenue sharing through channels. Assign a separate channel to each other and use that number for his or her blog posts.
20. AdSense Premium sites like CNN,   New York Times, About.com, etc. generally have dedicated AdSense account managers to help them optimize their Google ad units. You can study their layouts and probably implement some of the techniques in your own blog(s).
 With Google AdSense, one should never feel complacent because there’s always a chance to improve earnings provided you are willing to experiment. The software theory – “If it ain’t broke, don’t fix it” doesn’t really apply here. (Source: http://www.labnol.org/)

Wednesday, August 3, 2016

Maximizing Ad Revenue using Google product "DoubleClick for Publisher (DFP)"

If you are receiving many requests from agencies and advertisers who want to buy ad space on your website but you have little ad space in your website which is already booked and because of this booked ad spaces, you are losing those agencies and advertisers to serve their ads. If you want to serve ads from multiple third party ad networks like Adsense, AdTech, Rubicon, G&R, RITS etc. and want to control over when, where, and to whom your ads will deliver in your website then you can consider Google product “DoubleClick For Publisher (DFP)”.  In order to maximize revenue from display advertising, the best thing you can do is sell your ad inventory directly to targeted agencies and advertisers who are willing to pay a premium rate.

How I get this Google product DoubleClick for Publisher (DFP)

If you have an Adsense account then you are eligible for get it. Because having an Adsense account is a technical requirement for getting DoubleClick for Publisher (DFP). Without the Adsense account you are unable to create account in “DoubleClick for Publisher (DFP)”. It has two versions, one is “DoubleClick for Publisher Small Business (DFP SB)” and another is “DoubleClick for Publishers Premium” where DFP SB is free and DFP Premium is paid platform.


DFP Small Business is a free hosted ad serving solution that enables growing publishers to get up and running quickly while providing access to a sophisticated feature set to manage and deliver advertising across a publisher’s web, mobile, and video ad inventory. Basically, DoubleClick for Publisher (DFP) is a digital marketplace that connects ad agencies, marketers and Web site publishers (people like you and me). It is indeed a complete toolkit to manage ads, including streamlined trafficking, targeting, advanced forecasting and reporting, revenue optimization, and direct access to advertisers. It provides you a free advertising service that can power your ad delivery across your website. You can use it to fill ads from Google's own Adsense marketplace, from many agencies and advertisers you sell directly to, and from other third party ad networks. Furthermore, it can let you optimize revenue by always displaying the ad that will generate the highest income for you.

5 Fixes For Low AdSense Earnings!


Google AdSense earnings not as high as you’d like? Clicks and profits taking a nosedive? Here are 5 reasons your ads might not be making you the money they should – and what to do about it.

1 – You Don’t Have Enough Visitors
Often overlooked by new publishers, simply not having enough traffic to your site is guaranteed to keep your earnings hovering around the disappointing level.
Even for publishers who are high AdSense earners, the actual clickthrough rates (CTR) on ads is low. It’s hard to quote an average click through rate because it varies so much from site to site and niche to niche but for most web publishers it’ll be around 1.5-3%.
That means you need fairly large numbers of visitors to start making a meaningful amount of money.
Suppose the average click on your site gets you $0.20. That means you need five clicks to make one dollar. If your average click through rate is 3% you stand to make $0.60 for every 100 visitors or $6 per 1000.
This is just an example. If your site is based around a topic where the ads pay more – and there are many topics where the payout is higher than twenty cents – you can make more money with less visitors.
But the principal still applies. A good flow of traffic is a vital part of earning revenue – whether through advertising, affiliate marketing, or selling your own product.

2 – You’re Accidentally Attracting Low-Paying Ads
Not all user clicks are created equal. Imagine two companies – one sells greenhouse seeds, the other patio covers. Seeds sell for very little. This means the seed advertiser will never pay much for an ad click because he makes very little back on a sale.
On the other hand, the patio cover advertiser makes a lot more profit per sale so it’s worthwhile spending more for ad clicks. Here are the actual figures for those keywords taken from the AdWords Keyword Tool (Adwords is the advertiser side of AdSense):
 greenhouse seeds $0.51
patio covers $3.16
Most of the time AdSense displays ads based on the content around the ad unit. So if you have a gardening blog and you’ve been writing posts about greenhouse seeds you’ve accidentally been attracting low-paying ads. Writing posts about more expensive items every once in a while will boost your income as your blog starts displaying ads with higher paying clicks.
You can apply the same method to any market. Use the AdWords tool or take a look on Amazon to see which are the more expensive products or services that relate to the topic of your website.

3 – You’re in a Low-Paying Niche
An extension of the problem above is when the entire niche is full of low-paying ads. A good example of such a market is games. There’s no shortage of users wanting to play casual web-based games but the click payouts for AdSense are extremely low, making it hard to make a good income with a games site using AdSense alone.
If you’re in this situation, it might be worth look into an alternative to AdSense or making money with a completely different system like Amazon’s affiliate program.

4 – Your Ad Units Have a Low Click Through Rate
High-paying ads won’t earn you cash if no one clicks on them.
As a general rule, ads perform better when they’re above the fold – in the upper part of the page, so they’re visible without scrolling – rather than hidden lower down the page.
Ad placement is usually the single biggest factor of success with AdSense. The ads need to be in a position where your users can see them but not be so in the way they’re annoying and driving people to the browser back button.
Best Ad Sizes
AdSense offers a large selection of ad sizes but you’ll find some are better earners than others. What will work best depends on your site design & layout but here are some examples of positions and sizes that have worked well for me and other publishers over the years, so they’re a good starting point.

336×280 – Large Rectangle
300×250 – Medium Rectangle
728×90 – Leaderboard
160×600 – Wide Skyscraper

My experience has been that the Large Rectangle works the best for most sites. It’s quite a large ad block so it’s not always easy to make it fit into a site design without it being overpowering but if you can it usually works well.
Good places to put this size ad are near the start of your content or over to the right, so that it forms the first part of a right sidebar. These positions are also good spots to try running the Medium Rectangle.


The 728 Leaderboard often works best to the right of a left-placed site logo, either above or below a top navigation bar. Many publishers report excellent results with this size banner so if you’ve never tried it it’s definitely worth experimenting with.

If you’re using the Wide Skyscraper, you’re limited to where you can place it by its large size – that usually means the left or right sidebar. Curiously, this is one ad size that often works better in the lower part of the page, below the fold.

Experiment With The Ad Style
The default styles applied to new ad units generally work ok but you should definitely spend some time experimenting to find a look that brings in a little more money. Often a small change to the look can increase your CTR, and therefore your earnings, quite considerably.
Don’t use a border
By default there’s a border running around the edge of some of the preset ad styles. My experience has been that removing the border can increase your CTR by as much as 1%. You can remove the border by making the color the same as your page background.

Set the URL color to black
The default is green and I’ve found it changing it to black often improves the ad performance.

Make the Link Color Match Your In-Content Links
If you’re using a non-standard blue color for links within your content, set the ad units to use the same color. The idea is to make your AdSense units blend in more with the content and look less out of place.
For the same reason, set the font and font size to match your site design.
Use Image / Rich Media Ads Only
If your site content is mostly images or videos try setting the Ad Type on your ad units toImage/rich media ads only. Again, it’ll make the ads blend in more which is likely to increase your profits.
Image ads also often perform better than text ads on tech and gadgets sites.
I can’t emphasize enough how crucial ad style and location on the page are to improving click-through rates. Sometimes even a small change can boost earnings significantly. The key to success is make one change at a time, track the increase or decrease in revenue and then move on to the next tweak.
That can be a time-consuming process, so I’ve found a good AdSense theme for WordPress which does the split-testing for you is a major time-saver that pays for itself quickly.
Don’t be afraid to experiment with techniques to combat ad-blindness (users subconsciously expecting to see ads in a particular location and ignoring it).
Adding randomness to the style, media format or position of ad units can really boost your earnings. To do this, you’ll need to use some Javascript or PHP programming to switch between variations of ads or positions, or use a specialized WordPress plugin that lets you do it from within the admin area, so you don’t need to know any coding or programming.

5 – You’re Not Making Your Ad Units “Targeted”
Make sure your best-performing ad units have ad channels associated with them. It’s a great way keep track of the styles and placements that work best on your site. You can now also connect your AdSense account with your Google Analytics account to see exactly which pages generate the most revenue.
When you create your channel, make sure you select the Targeting option. This allows advertisers to more easily find your site when they’re setting up their campaign in AdWords.

Final Checklist:
  1. Keep Building Traffic using ethical, white-hat SEO strategies. If you’re not sure you’re doing that, check out my SEO book. 
  2. Ads Above The Fold 
  3. Match Ad Style With Content 
  4. Use Ad Channels To Track Performance & Add Attract Targeted Placement 
  5. Consider investing in a specialized AdSense WordPress theme that does the split testing and optimization for you, so you can just concentrate on building traffic. 
  6. Consider supplementing your AdSense income with Amazon affiliate revenue – I’ve found the two revenue streams work great together.